000			02303nam a2200349 4500
003			EC-UrYT
005			20241129141905.0
006			s||||gr|||| 00| 00
008			150116t9999 mx r gr 000 0 spa d
020			_a9789086863075
020			_a9086863078
040			_aEC-UrYT _cEC-UrYT
041			_aeng
082	0	4	_a664.028
245			_aConsumer trends and new product opportunities in the food sector / _cedited by Klaus G. Grunert
250			_aFirst edition
264		1	_aWageningen, the Netherlands : _bWageningen Academic Publishers, _c2017
300			_a235 pages : _billustrations ; _c24 cm
500			_aThe food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing, open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends
505			_aIntroduction -- The health trend -- The sustainability trend -- The authenticity trend -- The convenience and bundling trends -- Introduction to the food chain -- New developments in the farming sector -- Modernisation of traditional food processes and products -- Emerging technologies in food processing -- Forms of food distribution and trends in food retailing -- Consumer segments in an international context -- Global food product development -- Success factors in new product development in the food sector -- Towards more open innovation in the food sector
650		0	_aConsumer behavior _911074 _xResearch
650		0	_aFood industry and trade _92901
700		1	_aGrunert, Klaus G. _916373 _eeditor _d1953-
942			_2ddc _cLIBRO
999			_c4797