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040			_aEC-UrYT _cEC-UrYT
041			_aeng
082	0	4	_223 _a658.406
100	1		_96945 _aPhaal, Robert
245	1	0	_aRoadmapping for strategy and innovation : _baligning technology and markets in a dynamic world / _cRobert Phaal, Clare Farrukh and David Probert
250			_aFirst Edition
264	3	4	_aCambridge : _bUniversity of Cambridge ; _bInstitute for Manufacturing, _c2010.
300			_aix, 240 pages : _billustrations ; _c26 cm.
505	2		_a1. Introduction -- 2. Business context of roadmapping -- 3. Concept and practice of roadmapping -- 4. Fast-start roadmapping workshop techniques -- 5. Implementing roadmapping -- 6. Summary.
520	3		_aTechnology and its exploitation are fundamental to the success of many organisations. Strategic management of this valuable resource is challenging for firms, confronted by increasing global competition and turbulent markets. Technology investments need to take into account future potential opportunities and threats. This requires an alignment betwwen different functions in the business, and between organisations. Methods and processes are needed to manage this strategic dialogue efficiently so that well-informed decisions can be made and appropriate actions taken.
650	2	4	_94380 _aStrategic planning
650	2	0	_aTechnological innovations _vManagement _92107
650	2	4	_9753 _aPlanificación estratégica
650	2	0	_aInnovaciones tecnológicas _vAdministración _92064
700	1		_96946 _aFarrukh, Clare _eautor
700	1		_96947 _aProbert, David _eautor
942			_2ddc _cLIBRO