Roadmapping for strategy and innovation : aligning technology and markets in a dynamic world / Robert Phaal, Clare Farrukh and David Probert

1. Introduction -- 2. Business context of roadmapping -- 3. Concept and practice of roadmapping -- 4. Fast-start roadmapping workshop techniques -- 5. Implementing roadmapping -- 6. Summary.

Technology and its exploitation are fundamental to the success of many organisations. Strategic management of this valuable resource is challenging for firms, confronted by increasing global competition and turbulent markets. Technology investments need to take into account future potential opportunities and threats. This requires an alignment betwwen different functions in the business, and between organisations. Methods and processes are needed to manage this strategic dialogue efficiently so that well-informed decisions can be made and appropriate actions taken.